theoretical models of consumer behaviour
由 HT Manuere 著作 · 被引用 8 次 — 1990; Howard and Sheth, 1969). The effect of such stimuli is assimilated internally by the consumer before they generate the buying decision marketing process ( ...
The Theory of Buyer Behavior
Howard, Jagdish N. Sheth. Edition, reprint. Publisher, Wiley, 1969. ISBN, 0471416576, 9780471416579. Length, 458 pages. Subjects. Business & Economics. ›.
(PDF) The Theory of Buyer Behavior
The HOWARD-SHETH model (H-S model) incorporates product quality, price, availability and other attributes into the model as stimulus factors, and after ...
A Theory of Buyer Behavior
A Theory of Buyer Behavior. By Jagdish ShethJanuary 12, 1969March 5th, 2019Consumer Behavior ... Howard and Jagdish N. Sheth. The usual purpose of a theory is to ...
The theory of buyer behavior
The theory of buyer behavior ; Authors: John A. Howard, Jagdish N. Sheth (Author) ; Edition: View all formats and editions ; Publisher: Wiley, New York, [1969].
Buyer's Behavior Source
Buyer's Behavior Source: Howard and Sheth (1969) This model shows that consumer behaviour is complex process which is applicable to individuals and concepts ...
The theory of buyer behavior.
由 JA Howard 著作 · 1969 · 被引用 10588 次 — Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. John Wiley & Sons.
應用知覺建構觀點探討顧客網路購物前端因素之研究
Applied Perceptive Constructional Perspection：A study on the Pre-purchasing Factors that Determin Customers' Online Shopping Behavior. 指導教授: 何雍慶;陳正男.
